Not effectively managing your operational team and quality of service provided can cost managers more than just vacancies. An industry wide study by the National Apartment Association shows that the average turnover costs per-unit is $4,000. This cost can be significantly more due to the potential increase in marketing costs to counter negative online brand reputation associated with the delivery of poor service, in addition to the operational costs associated with the inability to fix things properly within your community. With the number 1 reason for residents not renewing their leases being poor services, these costs can easily be avoided.

The Email Marketing industry has been upside down from day one. First, we got spam. Then we got a 'solution' to spam that threw the baby out with the bath water: permission based email marketing. Learn why Targeted Email Marketing is infinitely more powerful than either spam or permission based email marketing and can quickly change everything about how your real estate business acquires new customers.

Even top Realtors have to admit that home buyers don't engage with embedded IDX the same way they do with the national portals.

RealScout's "Chief Real Estate Enthusiast" has a presentation that offers a fresh perspective on the embedded IDX widgets that Realtors religiously install on their websites.

The echo boomers have been on the sidelines. Many buyers are once again first-time homebuyers (having not owned in three years). Home prices are increasing, along with their down payments. Today’s buyers are seeking information online about all their financing options. Are you prepared? Learn how Realtors and brokers are using Inman Innovator winner Down Payment Resource to gain real leads through their IDX websites.

A healthy housing market depends on first-time homebuyers -- it’s the future of our business. Hear why the California Association of Realtors recently decided to launch a new-web based tool that allows homebuyers and agents to locate current mortgage programs and assistance programs in local communities. Discuss ways to integrate down payment education and program information into your online presence...helping meet web savvy homebuyers where they are.

What helps meet the needs of today’s demanding and web savvy homebuyers? Panel to discuss the home buying elements that need listing integration to improve the customer experience. Review consumer behavior and online trends of today’s buyers.

In what other industry do consumers use two sales people to complete a transaction? Offers of compensation and cooperation, broker licensing, franchising and real estate boards make the housing sector one of the most confusing places to innovate. This panel will cover the unwritten rules of the real estate landscape, unveil the landmines, and show innovators how to align themselves with the market forces that make the industry so unique.

This company is sure to be a game-changer throughout the entire real estate industry. They claim to be starting an “Information Revolution” with their new platform...
WikiRealty will tap the “Wisdom of the Crowds” and create a
central repository for the sharing, learning and general free-flow of critical, granular information from real estate professionals and consumers across all property types in our industry. Hence the name wiki! Looks promising, now if only we could get the founders to present at the conference!?

Currently Growth Markets (India, China, Brazil, Russia, Turkey, Indonesia, Mexico, Korea) stand for 25%+ of the world's economy which is estimated to be 46%+ by 2050.
According to CBRE invest-able commercial real estate space will grow 10x in these countries in the next 10 years. Mortgage, development and agency markets are growing at the highest pace ever. Is there any bigger opportunity in the next 10 years?

How brokerages are using social media venues and strategies to attract agents to their company, brand and culture. The ability to effectively communicate outside your 4 walls the brand experience that is occurring inside your four walls and specific efforts to successfully accomplish this.

Chinese investors are the driving force in todays economic revival, via through real estate or through Eb-5 investments. Why not have leading marketing and sales experts who live and work in China guest speak at the event?

Condo and HOA horror stories are prevalent across the country. We created a New industry to address this and hopefully curtail this trend.
Condo & HOA Smart provides Due Diligence Inspections of the community association. We analyze the financial health of the association and also determine any potential livability issues. We help homebuyers beware. In addition, we provide a value-added service to the Agents and help them stand out from the crowd. Condo-Smart.com

How to use corporate culture to gain a competitive advantage in attracting and retaining top real estate talent. Helping brokers understand their working culture to support real estate agents, create value and drive success.

Domestic buyers are still stagnant. Overseas buyers account for an ever-greater share of sales. Especially high-end sales.

--What web-marketing tips will help me reach buyers from overseas?
--What do I need to do to my website?
--Do I need a mobile site?
--Must I translate my listings?
--Are overseas portals a good investment?
--Do I advertise on google or on foreign search engines?
--Do I do social media in English or foreign languages or both?