Call for Ideas for Connect SF 2012
Inman News’ 16th annual Real Estate Connect conference is returning to San Francisco, August 1-3, 2012, and you’re invited to help shape the program by recommending topics that you’d like to see at the conference.
The theme for Connect SF 2012 is “Connecting the Dots" and we’ll be exploring four key areas: Business Strategy, People/Relationships, Technology Innovation and Big Data.
Real Estate Connect attracts a diverse mix of leaders from the real estate and technology industries, including C-level execs, MLS leaders, top brokers and agents, entrepreneurs, marketing professionals and product developers. There will be something for everybody, so think outside the box and send us your most creative ideas.
Please note that the purpose of the Call for Ideas is to recommend session topics – not individual speakers. If you would like to nominate someone as a speaker, please email a copy of that person’s bio along with the topic he or she would like to discuss and a link to videos of previous speaking engagements to the conference content producer Natalie Fonseca at natalie(at)inman(dot)com for consideration.
The deadline to participate in the Call for Ideas is April 6, 2012. Here’s how the process will work:
Step 1 – Submit your ideas
Anyone can recommend a topic with UserVoice – just enter your idea in the space provided. When you submit your idea, it will be sent to our content conference producer for review. Just keep in mind that everything in your submission will be public, so don’t include contact information unless you’re okay sharing that with everybody.
Step 2 – Vote for your favorite ideas
Your UserVoice submission will be reviewed to make sure it is complete and that it seems appropriate for the conference. Once approved, your idea will be available for voting by the public.
Community voting will take place via UserVoice through the end of day on April 6, 2012, and anyone will be able to sign up to vote for their favorite idea(s). You can vote for your own idea, as well as ideas that others have submitted.
Step 3 – Preview the program
After the voting closes, the Inman team will review the results and will select the most innovative ideas for the Real Estate Connect SF 2012 program. Please note that, while the number of votes a topic receives will be taken into account, community voting is only one factor that will be used to choose sessions…it does not guarantee a spot on the agenda.
The full schedule will be unveiled in May.
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Free Data That’s Waiting for You
How to find and put to use the massive amounts of real estate data. What every agent, broker, loan officer, etc. needs to know. How to use the data to make your life easier, and your client’s.
1 vote -
Change is good
Hear how well-established real estate companies are growing and adapting to fit changing needs of agents and consumers.
3 votes -
The Agents of 90210
Hear how top agents in Beverly Hills became and stay successful, tips, trends.
3 votes -
Social Media Psychosis: How to Prevent a Social Media Meltdown
Step 1: Admit you have a problem
- How to know if you’re addicted to social media (3 questions to ask yourself)
- Introduce the term FOMO (Fear of Missing Out) and explore how it impacts our online obsessions
- Discussion about the pros and cons of blurred personal/professional boundaries onlineStep 2: Practice authenticity
- Are you the same person online as you are offline? Why or why not?
- Panelist will share advice on how to stay interesting and relevant to their followers in an era of constant oversharingStep 3: Ask for help
- Tips for maintain… more3 votes -
How HTLM5 is going to be a real game-changer for real estate marketing
Flash is heading towards its EOL (End of Life), but hey, it never played on an iPhone or iPad or hardly any other tablets for that matter. What's taking its place: HTML5 and not just for video-based Virtual Tours, but will change real estate marketing in so many ways. What is on the horizon will change real estate marketing forever.
1 vote -
Building trust between agent and consumer and how it will become essential
Building Trust between consumers and agents
Why some consumers won’t go near your lead form. How to reach a potential customer who in general will no longer “talk to strangers” online. How real estate professionals can present themselves as a member of the consumer’s community and begin a relationship – and build trust. Tools to capture recommendations, build a sense of competence through certifications, and strategies for revealing secondary degrees of familiarity with friends in common. Demonstration of how all elements of building trust can be coordinated in one view without expense through tools and web sites that are free,… more5 votes -
Real Estate Mapping Faux Pas and How to Avoid Them
In today's world of in-demand location technologies, mapping is now a requisite element for real estate websites. Real Estate Mapping Faux Pas will illustrate the top mapping mistakes companies make and how you can avoid them so your mapping advantage doesn’t turn into your downfall. You’ll learn tips to improve the user experience and how to make mapping easier to implement, maintain and use.
3 votes -
Social Media - What went wrong?
Why are so many agents failing so miserably in their attempt to gain business using social media? How can we be better?
16 votes -
The New Chinese Buyer
Everyone from the Wall Street Journal to USA Today has declared that buyers from China are the key emerging new market in US real estate. How do agents market to this new group? What are the key types of investments are Chinese buyers looking for? What are the cultural pitfalls to avoid when trying to negotiate with Chinese investors? Where are they looking to buy? Are the Chinese buyers just a short term trend, or is this a long-term change in our market?
4 votes -
DIY Rental Management – the Boom of Technology to support the Consumer Landlord
As a result of the booming rental market, investors and consumers alike are jumping at the chance to invest in property – sometimes by the thousand, according to a recent article in the New York Times. So how are these investors planning to manage “thousands” of properties with likely little or no experience managing rentals? Let's explore new technologies and tools, designed with the consumer landlord in-mind, that simplify the entire property management process – from negotiating leases and managing applications to accepting rent payments – and enable landlords of all skill levels to increase their efficiency and quality of… more
18 votes -
Protecting your data
Protecting your data: Who wants your data? How they are bending the rules and stealing to get it. Where the inappropriate data is showing up, how it is being inappropriately used and what is being done or should be done to prevent it.
28 votes -
Data rights from the perspective of the Broker, MLS and Publisher
Data rights from the perspective of the Broker, the MLS and the Publisher. Real case studies and examples showing where disparate needs can shift from conflict to a constructive outcome. Discussion followed by recommendations for tools and policies that can achieve equilibrium between the parties.
23 votes -
Mobile CRM and agent follow up on leads.
How does Mobile CRM and the way follow-up activities are migrating from the desktop to the field impact agent follow up and conversion? Now that capturing a lead while it is in the moment of being created is finally a reality – what do agents need to consider in order to meet client expectations and the necessary follow-up to close the gap in conversion?
31 votes -
Do You Have too much Technology?
Do You Have too much Technology? With real estate companies scrambling to provide more and more technological tools for their internal use and for their agents, are brokerages kidding themselves about how their agents perceive the value of the company's technology?
What does a company need to provide in terms of software and hardware?
What tools contribute to the company's value proposition and what does not?
Are lead gen. CRM, transaction management, CMA packages ad agent's web sites part of a core package or mere window dressing?
Is tech education part of the company training program? Do you measure the… more6 votes -
Green Real Estate is the New Black
With increasing emphasis on climate change and the environmental impacts of real estate and building, there is clear evidence to support the increased value of green homes to buyers and sellers. Let's discuss benefits, markets and perceptions in this fast growing sector
1 vote -
Where the Buyers Come From
At a recent Inman conference, Gary Zimmerman, Senior Economist at the U.S. Federal Reserve Bank, famously told the audience to "Put your listings in Chinese." The world's fastest growing economies are in India and China. What share of sales in your state comes from buyers in China, India, Latin America, Canada and Europe? Let's have an intelligent look at the numbers that tells real estate professionals where the international buyers are coming from and how to work with them.
6 votes -
How International Portals Fit into Your Business Strategy...
While the domestic market is quiet, international buyers are growing rapidly and snapping up many of the luxury properties that would otherwise languish on the market. Buyers from China, for example, bought $10.3 billion in US residential property last year. They are expected to buy more this year. Buyers from India, Mexico, Canada and the UK also account for a big share of US home sales. Should real estate professionals use international portals to reach this market? If so, how? What changes do we need to make to our business to successfully sell to buyers who speak another language and… more
7 votes -
Video is for Closers
Expert panel discussion on latest trends, tips, techniques in using video for branding and lead generation. What's your content strategy? What's your platform of choice? What factors make one video shareable versus a dud? Budgeting…does it really cost thousands of dollars to produce great video? How do you tie this all together to generate leads and close deals?
5 votes -
Revisiting the "Innovator's Dilemma"
Clayton Christensen wrote "The Innovator's Dilemma" eight years ago where he explored the chasm that exists between thinking of and creating a great product or device and then actually delivering it to the masses. What is "innovation"? What makes a product/service "innovative"? How have companies like Gore "systematized" innovation in product development, marketing, and delivery methodologies? How do you target early adopters, facilitate promoters, and cross the chasm to mass adoption?
1 vote -
WTH is CRM?
Customer Relationship Management. Client Relationship Management. Just words from a sterile MBA class? Or working, practical principles you can apply in every-day life to enrich the experience of your current clients and grow your sphere? What are the underlying principles and theories of CRM? What are the "right" systems and platforms you can use NOW to deliver Zappos-like experiences and meet the expectations of current and future clients?
6 votes